The Normcore Report from K-Hole

Very much enjoyed looking at the Youth Mode (Normcore) report from K-Hole (via @markhurrell) today. Some highlights from this over the top in places, interesting in other places report:

Once upon a time people were born into communities and had to find their individuality. Today people are born individuals and have to find their communities.

In terms of boring conversations that have the potential to be interesting, Mass Indie is like talking about the dream you had last night, whereas Normcore is like talking about the weather.

Individuality was once the path to personal freedom — a way to lead life on your own terms. But the terms keep getting more and more specific, making us more and more isolated. Normcore seeks the freedom that comes with non-exclusivity. It finds liberation in being nothing special, and realizes that adaptability leads to belonging. Normcore is a path to a more peaceful life.

Read the whole stück over on K-Hole’s intriguing website.